KB’s Biz Bio

Kathleen Blackwell - All Biz | Photography by Mark Guerra | Styling by Leah Moon Kathleen Blackwell - All Biz | Photography by Mark Guerra | Styling by Leah Moon

Music industry veteran and tech enthusiast, Kathleen Blackwell is a Texan-born Recording Artist, Songwriter, Fashion Designer, Tech-Entertainment Blog Writer, and Angel Investor with XYZ2Y Ventures based in Austin, TX — presently working with wickedly-cool startups in the TechTainment (entertainment + technology) space & performing at local joints. After spending nearly two decades in Los Angeles (yep, Hollywood), working in various facets of the music and entertainment industry (Sony BMG Music | Indie Artist), and on entrepreneurial endeavors to include taking her Saucy-Wear brand of designer aprons from concept to national retail — Williams-Sonoma, Sur La Table, and Neiman Marcus, to name a few — Blackwell relocated back to the hippest city in America — Austin, TX — “Live Music Capital of the World” and notorious for their “Keep Austin Weird” slogan.

ENTREPRENEUR (CAREER & CONCEPTS): Founder & Editor HOLLYISCO • Freelance PR for Tech Startups in Silicon Beach & Silicon Hills • Previous Sales & Marketing Professional at Sony Classical & Sony BMG Music Entertainment (Los Angeles) • Founder/CEO Saucy-Wear designer aprons sold at Williams-Sonoma, Sur La Table, Neiman Marcus • Founder of multiple Music/Tech brands (including:) The Techie Awards | The Techie Minute | TechTainment | ROCKSTOCK │ Cougar Rock │ KathleenBlackwell.com | and on the burner: T-Minus Late; Let Them Tap (a book about how showing up late will radically improve the quality of your life). | University of Texas at Austin Alumni: Bachelor of Science in Radio-Television-Film | Bachelor of Journalism in Public Relations

Summary

Creative leader combining expertise in traditional/non-traditional marketing with extensive entrepreneurial skills to drive brand visibility along with rapid business growth. Skilled at developing strategies and programs to engage consumers and build product demand while positively impacting the company culture. Comprehensive background in special event planning, promotion, production, and sales. Energetic, gregarious. Creative, gifted artist. Exercise sound judgment. Detail-oriented and precise. Willing to relocate and/or travel extensively. A team player. KB

Specialties:
• WordPress (Publisher: Editor, Writer, Producer), AP Style, Word, 85 WPM, MAC/PC, Excel
• Sales (Quota Management, National Accounts, Direct Sales, Wholesale Markets), Marketing (Brand Strategies, Media Campaigns, Public Relations), Event Management

Experience

Multi-Dimensional Entertainment-Lifestyle Artist-Entrepreneur
Kathleen Blackwell.com | #ProjectELECTRICO
February 2014 – Present
Austin, Hollywood, Italy, Turkey, Spain, England, Finland, Iceland, TBT

Recording Album New Album #3 (ELECTRICO) worldwide. Songwriter. Recording Artist. Singer. Lifestyle Blogger. Passion Seeker. Mom Just Doing It. 'Crazy, Genius Artist For Life.' Consummate Idea Entrepreneur. Startup Enthusiast. Twitter: @KatBlackwell (Join Me! #ProjectELECTRICO | #GlobeTrotMusicBuzz) KB

GENERAL PARTNER
XYZ2Y Ventures
2012 – Present (2 years)
Austin, TX

XYZ2Y Ventures invests in seed and early stage startups whose success in business generates value and a positive social impact. We love scalable platforms and marketplaces. KB

HOLLYISCO FOUNDER / CEO – Managing Editor / Writer / Producer
HOLLYISCO
January 2011 – Present (3 years 9 months)
HOLLYWOOD • SAN FRANCISCO • AUSTIN
Hollyisco®, LLC – Los Angeles, CA

HOLLYISCO---Techs, Data, and Bankrolls from the Silicon to the Silicone—A Boutique Press and Multi-Media Site Covering Entertainment Technology from Silicon Valley, to Silicon Beach, to Silicon Hills. KB

FOUNDER / CEO – Designer
Saucy-Wear, LLC.
2004 – 2009 (5 years)
Los Angeles, CA
Saucy-Wear®, LLC – Los Angeles, CA

Saucy-Wear® produced high-quality, designer aprons featured in exclusive retail locations, like Williams-Sonoma, Sur La Table, Neiman Marcus, and FAO Schwartz. Ensured proper business development by securing manufacturing in the United States and China, as well as managed regional sales representatives, local and direct sales, wholesale accounts, shipping companies, and handled all aspects of customer service. Adhered to all regulatory guidelines mandated by government agencies with regard to the importing and exporting of goods—BOL, customs, duties, tariffs, brokering, NAFTA. KB

MANAGER – Marketing Services
Sony BMG Music Entertainment, Inc.
1997 – 2002 (5 years)
Santa Monica, CA

Responsible for the coordination, accuracy and completeness of packaging components to include formatting for commercial CD's, singles, artist advances, DVD's, and CD Pro’s to meet scheduled release dates. Nurtured relationships with A&R Departments, Art Director's, Product Managers, and Sony Artists to ensure proper credits, legal lines, logos, lyrics, and artist thanks appeared correctly. KB

PROFESSIONAL SALES REPRESENTATIVE – Sony Classical Sales / West Coast
Sony Music Distribution, Inc.
1993 – 1996 (3 years)
Los Angeles, CA
SALES REPRESENTATIVE – Sony Classical Sales / West Coast
FIELD MARKETING REPRESENTATIVE – Sony Classical / West Coast

Service numerous national and independent distributor accounts throughout Los Angeles and San Diego to achieve and exceed monthly sales quota. Solicit new releases, implement sales, advertising, and effective marketing campaigns. Ensure catalog coverage and inform accounts about Sony Music Distribution policy changes. Pre-sell Sony discount programs, new releases, and special offers to buyers. KB

The University of Texas at Austin
ADMINISTRATIVE ASSISTANT – Dean’s Office – College of Communication
The University of Texas at Austin
1992 – 1993 (1 year)
Austin, TX

Assisted school counselors in the process of academic advising of students within the College of Communication as specifically related to core credits needed to obtain a Bachelor Degree. KB

Supplemental

MARKETING PRODUCTION ASSISTANT – “Singled Out” / Miller Beer (1997)
MTV Networks
1992 – 1993 (1 year)
Los Angeles, CA
MARKETING PRODUCTION ASSISTANT – “Singled Out” / Miller Beer
MARKETING PROMOTION ASSISTANT – M2 – U.S. Open Surfing Event

Oversaw Miller Beer game winners for VIP visit on set of “Singled Out” promotional campaign. Successfully recruited 1,600 consumers to fill out petition asking cable networks to carry M2. KB

COLLEGE REPRESENTATIVE (1992-1993)
Virgin Records
1992 – 1993 (1 year)
Austin, TX

PRODUCTION ASSISTANT INTERN (1992)
“Austin City Limits”
1991 – 1992 (1 year)
Austin, TX

STAGE MANAGER & PRODUCTION ASSISTANT (1992)
SXSW
1991 – 1991 (less than a year)
Austin, TX

SINGER-SONGWRITER, MUSICIAN (2008 – Present)
Independent Recording Artist
(2008 – Present)
Los Angeles, CA | Austin, TX
“To Be Human” was nominated for “Album of the Year in AAA” for the LA Music Awards 2009.

Education

The University of Texas at Austin
Bachelor of Science (Radio-Television-Film / International Communication)
1990 – 1993

The University of Texas at Austin
Bachelor of Journalism (Public Relations)
1990 – 1993

###