Game On, GameStop!
Last week, hot news off the press was abuzz with acquisitions. Mostly business growing and expanding. The regular boring drab that keeps us business people questioning strategic decisions. But something caught my eye. GameStop buys Impluse and Spawn Labs. Normally I wouldn’t give much thought to mergers and acquisitions of a retailer, but I thought this one might be worth further investigation. You see, when I was young I loved going to video game arcades and record stores. I watched as Tower Records dominated the industry and it was always a treat when I could walk into the one on Sunset Blvd. I went to Egghead Software and eventually GameStop. But as with all things digital, Brick and Mortar stores are no longer needed. It has been no surprise that the GameStop stores are seeing a decline. But the move last week, just may keep them in business.
Impulse and Spawn Labs have made names for themselves by supplying games to consumers digitally. Spawn Labs, although still testing the technology, says it will be able to deliver games on demand to any computer with an internet connection. Impulse, as subsidiary of Stardock Systems, has been creating systems that have been delivering games digitally for over 10 years. This kind of experience is exactly what GameStop needs to stay in the distribution game.
GameStop president Tony Bartel remarked, “Our customers are gaming in many locations and on many devices, and we need to deliver the same great immersive experience that they have come to expect,” while CEO J. Paul Raines said, “With these important acquisitions, we will continue to make appropriate investments related to our multichannel strategy. GameStop is uniquely positioned to be the leader in both the physical and digital gaming space.”
Physical, maybe not. But when you see them aggressively pursue the new markets, I would suspect that GameStop isn’t going away anytime soon. I think as gamers, we may see more of this spread, and hopefully translates into better deals for us!
Game on, GameStop!